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Business Technology Marketing Benchmarks 2007-2008 PDF Slides by KnowledgeStorm Webinars (E-mail this company)

July 23, 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.

(WEBCAST)

VIEW ABSTRACT | GO TO WEBCAST

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)

October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.

(ANALYST REPORT)

VIEW ABSTRACT | GO TO ANALYST REPORT

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company)

June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace.

(CASE STUDY)

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Seven Email Marketing Refreshes by Bronto Software

October 2008 - (Free Research) This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.

(WHITE PAPER)

VIEW ABSTRACT | GO TO WHITE PAPER

Increasing Profitability through Intelligent Interactions: Innovative Marketing Strategies in the Communications Industry by Infor

December 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.

(WHITE PAPER)

VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.

June 2008 - (Free Research) This 2002 case study details Merrill Lynch's GPC Marketing team that successfully implemented Aprimo's Planning & Financial Management solution to better manage their $100 million-plus marketing spend.

(CASE STUDY)

VIEW ABSTRACT | GO TO CASE STUDY

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform by EMC Corporation

September 2008 - (Free Research) In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.

(WHITE PAPER)

VIEW ABSTRACT | GO TO WHITE PAPER

A Guide to Functional and Regression Test Automation by Hewlett-Packard Company

July 2008 - (Free Research) QuickTest Professional provides the industry's best solution for functional and regression test automation for practically every software application and environment.

(WHITE PAPER)

VIEW ABSTRACT | GO TO WHITE PAPER

Convergence of Sales and Marketing by Neolane Inc.

October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).

(WHITE PAPER)

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