The rise in advanced Web-based technologies has created vast new opportunities for collaboration and interactivity. Just a few years ago, blogging was a niche application, and "user generated content" and "mash-ups" were not in our vocabulary. Modern websites have enormous interactivity and often combine "best of breed" software and content to create a rich user experience. A single website may now be sourcing in ads from a third-party network; using third-party "widgets" to provide user functionality (such as polls or the ability to share with friends); and accepting user submitted comments, photos and videos. As the web offers more and more functionality and rich user experiences, there is...